Book publication: “Key Success Factors of SME Internationalisation: A Cross-Country Perspective”

Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in today’s global economy.

The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case-studies. Recommendations are provided to help SME managers increase the performance of their international activities. 

This book is produced by the Research Chair “SME Internationalisation” which is funded by the Jean Moulin University (Bourgeon project) and the Auvergne-Rhône-Alpes Region (program “Support for international academic and scientific cooperation”).

Emerald, 2018, 250 p.
 

Contents:

Part I: Major drivers of SME internationalisation

Lasse Torkkeli, Niina Nummela and Sami Saarenketo: A global mindset - still a prerequisite for successful SME internationalisation?

Birgit Hagen and Antonella Zucchella: Entrepreneurial marketing as a key driver of early and sustained  internationalisation

Pervez N. Ghauri and Ulf Elg: The impact of inter-firm collaborations on SME internationalisation

Maria Cristina Sestu, Antonio Majocchi and Alfredo D’angelo:  Entry mode strategies: Are SMEs any different?

Cristina Villar García and José Pla-Barber: The high-performing SMEs in traditional manufacturing sectors: Innovation and foreign operation modes


Part II: Key success factors of SME internationalisation in mature markets

Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo: The role of support services during the internationalisation of Finnish software SMEs

Noémie Dominguez and Ulrike Mayrhofer: How can promotion agencies impact SME internationalisation? The case of the French company SLAT

Stefan Schmid: Internationalisation strategies and processes of the German Mittelstand

Katharina Maria Hofer and Alexandra Baba: Market entry strategies, innovation and performance of SMEs in the service sector


Part III: Key success factors of SME internationalisation in emerging markets

Josée St-Pierre, Richard Lacoursiere and Sophie Veilleux: Québec SME risk management and exports to Asian countries

Noémie Dominguez and Ulrike Mayrhofer: Succeeding in the Chinese market: The case of the French company Mixel Agitators

Christiane Prange and Youzhen Zhao: Strategies for internationalisation: How Chinese SMEs deal with distance and market entry speed

Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder: Motivations to internationalise: Evidence from Brazilian shoe firms
 

About the editors:

Noémie Dominguez is associate professor of international business at iaelyon School of Management - Jean Moulin University (iaelyon Magellan Research Center).

Ulrike Mayrhofer is a professor of international business at iaelyon School of Management -Jean Moulin University (iaelyon Magellan Research Center)..