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International Week 2023: The UNCC Charlotte students visit Ninkasi Tarare
Evènement | January 30, 2023
Hosted from January 2 to 11 as part of the iaelyon International Week, the group of 21 American students from the famous University of North Carolina at Charlotte had the opportunity to visit an emblematic company: the Ninkasi brewery in Tarare.
Located in Tarare in a former factory, as evidenced by the beautiful Eiffel structure, the Ninkasi Tarare is one of the 24 breweries of the group, but above all the site of the Ninkasi Beer and Spirits Factory. The company regularly organizes visits to showcase its expertise and promote its brewers and distillers. As part of their program to discover Lyon’s territory, the students spent the afternoon of January 11 wandering in the brewery, welcomed and guided by Matthieu Mahe, Business Developer and Antoine Mattos, Brand Ambassador.
They had the opportunity to discover the stages of beer making (crushing, brewing, fermentation and bottling) and to visit the distillery and the cellar for the whisky lovers. The American students also understood the origin of the brand's iconic name in reference to the goddess of beer in the Sumerian mythology. The visit ended with a much-appreciated tasting of a glass of beer at the root.
They had the opportunity to discover the stages of beer making (crushing, brewing, fermentation and bottling) and to visit the distillery and the cellar for the whisky lovers. The American students also understood the origin of the brand's iconic name in reference to the goddess of beer in the Sumerian mythology. The visit ended with a much-appreciated tasting of a glass of beer at the root.
A company founded by a graduate from iaelyon
The meeting continued with a presentation of the company's distribution strategies. Christophe Fargier, founder of the brand and a graduate of iaelyon, fell under the spell of American microbreweries more than 20 years ago and spent months travelling in the USA in search of knowledge and exchange. In 1997, the entrepreneur decided to realized his project of a microbrewery in Lyon, high place of the brewing tradition in France. Since then, the Ninkasi has completed its collection with the installation of a distillery. The group of students was delighted to discover this imposing place, a real melting spot, and captivated by the beer and spirits manufacturing processes. The ialeyon teams would like to join the students to thank warmly the entire Ninkasi Tarare team for this moment of exchange, reflecting the passion of their profession.